Tracks magazine, founded in 1970 by Albe Falzon, John Witzig, and David Elfick, began as a countercultural surf publication in Australia. Initially a broadsheet, it quickly became the go-to magazine for surfers, blending surf stories with music, travel, and alternative living. Known for its raw, rebellious style, Tracks captured the soul of surfing in the 70s and 80s, solidifying its reputation as “the surfers’ bible.” The magazine also popularised icons like Captain Goodvibes, a satirical comic character that resonated with the surf community.

Over the decades, Tracks evolved alongside the sport, embracing the professional surfing era of the 90s and beyond. It transitioned from newsprint to a glossier format, reflecting the growing surf industry while still staying true to its roots. Today, under editor Luke Kennedy and a group of surfer-owners, Tracks continues to offer insightful articles, surf culture commentary, and stunning photography.

Beyond its core magazine, Tracks has expanded into merchandise, offering apparel, art prints, and surfboards. The brand also engages with the surf community through events, film screenings, and parties, maintaining its place at the heart of Australian surf culture.