Brand Partners

Gear and stories from select brands, curated by Tracks - Surf. Travel. Outdoor. 

Tracks Shop gives surf and coastal brands a home inside the publication surfers have trusted for more than fifty years, in front of an audience that comes to Tracks precisely because it believes in what we put in front of them.

Many of the most celebrated surf companies ran their first campaigns in the pages of Tracks. For more than five decades, the magazine has been where new labels found their readers and earned their place in the industry.

Tracks Shop carries that tradition onto a digital platform. It’s built for brands with something real to offer, whether you’re a long-standing favourite or an independent label surfers haven’t discovered yet.

We’re not trying to sell everything to everyone. Tracks Shop is a considered storefront where every brand is chosen because it belongs there. Our own Tracks apparel, iconic covers, photography and art prints sit alongside a select group of high-quality labels.

That means fewer brands, more trust, and shoppers who arrive ready to buy from names Tracks stands behind. We’re especially excited by the independent labels shaping surf culture now, the rise in female owned and focused brands and the labels that have been around for decades. 

Tracks Shop isn’t a product grid. It’s still Tracks, from one surfer to another, now focused on the people and gear behind the brands. That includes profiles of brand founders, honest product reviews and travel tips, all in the insightful, engaging style our readers expect.

Partnering with us puts your brand inside an editorial environment built around discovery, in front of surfers who are already engaged and already spending.

You make great products. We run the storefront, own the customer relationship, and manage checkout, so you can focus on what you do best.

When it's a fit, we walk you through onboarding from there.

Tracks Shop has just launched, and this is only the beginning. We’ll be adding more brands, stories and insights in the weeks and months ahead. If your brand belongs alongside the best in surf, travel and outdoor, we’d love to hear from you.

Get in touch and we'll take it from there: vendors@tracksmedia.com.au